What is Strategic Communication?Strategic communication involves distributing a message to a target audience in order to achieve a particular outcome.In our readings and discussion in this module, we will consider how a strategic approach can be beneficial to PR practitioners developing communication campaigns. We’ll also look at the first stage of a strategic process, assessing:The …
Communication strategies are used in every type of business transaction. From ordering a cup of coffee at the drive-through, to closing a multi-million deal, someone uses their influencing skills to make a sale. Think about the job duties and responsibilities you have in your current job or for a job you would like to do …
Nonverbal Exercises: Try one or two of the exercises and explain what you learned. After you have summarized your experience with these exercises, explain a situation when non-verbal communication has created problems in your own life.
Scenario: The patient access staff at an internal medicine practice are discussing a significant trend of no-show and cancellation appointments. One receptionist stated that she was told by the coordinator to never schedule patients who call for same-day appointments unless it is an emergency, such as medication reactions, so patients would value their appointments and discourage …
Regardless of family configuration, background, strengths and/or challenges, every family wants the best for their child(ren). When early childhood professionals partner effectively with families, both contribute significant insights and knowledge. Communication between early childhood professionals and families may be complicated by differences in values, beliefs, traditions, expectations, and languages. Although every communication exchange should reflect …
Scenario: You are a middle manager at a large technology organization, and leadership has informed you that the company will be going through a reorganization. The company has been losing revenue, and immediate action is necessary. A mass downsizing is impending. Your job is not in jeopardy. However, you will lose team members in the …
Communication helps us express our ideas and better understand others. In fact, delivering clear messages through oral and written communication are critical aspects of our daily lives.Take a second to think about all the ways in which you communicate throughout your day. Maybe you communicate with your teacher, friends, boss, coworkers, family, etc. In which …
Write a 1- or 2-paragraph reflection of the Identifying Nonverbal Communication activity. Consider the following questions in your reflection: Which emotion or message was the easiest to interpret for you? Why? What are some key takeaways about your personal nonverbal communication that you gathered from this activity? How can using …
Most often, crises occur without warning. As such, your team of writers and analysts will have to react promptly, with no time wasted on writer’s block. Choose a real-life crisis that occurred in an industry/company of your choice, and working as a team, develop the Crisis Communications …
Write a reflection of the Identifying Nonverbal Communication activity. Consider the following questions in your reflection: Which emotion or message was the easiest to interpret for you? Why?What are some key takeaways about your personal nonverbal communication that you gathered from this activity?How can using nonverbal communication affect a business relationship?
