Marketing

“What is Cause Marketing”

Watch the videos “What is Cause Marketing” and “Why Cause Marketing is Important” in the LEARN section for this week. https://www.linkedin.com/learning/marketing-for-social-change/what-is-cause-marketing?autoplay=true&u=57878161 Research and discuss a cause marketing campaign that impressed you. In your discussion include: the for-profit brand, the charity (not for profit), why this association works to support the for-profit brand, and how the …

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The nature of event sponsorships

  Using Canva.com create an info-graphic that… 1) Explain the nature of event sponsorships, including reasons for their growth, factors in selecting appropriate events, and the sponsorship agreement. 2) Explain the advantages and disadvantages of personal selling, attitudes toward careers in this field, and some attractive features of personal selling        

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