Marketing Archives - Page 52 of 64

Analyzing two companies competing in the same category

Research and analyze two companies competing in the same category- one that genuinely incorporates sustainability marketing into its operations and one that either does not do any sustainability marketing or that only superficially does so. Compare consumer perceptions of their respective brands, and predict the companies’ relative long-term competitiveness in that category. …

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An environmental marketing plan for a real business

Marketing / By superadmin

Develop an environmental marketing plan for a real business of your choice

Promotional tools

Marketing / By superadmin

Select and discuss three of the five promotional tools Bass Pro Shops uses to deliver a clear and consistent message to their customers.

Marketing Strategy

Marketing / By superadmin

In this section, use the four Ps of marketing to specifically explain your product, price, promotion, and place (or distribution) strategies. Identify any specific competitive advantages that you have for each P that you are using. PositioningHow do you want your customer to perceive your product or service? What benefits will you offer? What …

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Successful and unsuccessful outdoor advertising campaign.

Marketing / By superadmin

Find one successful and one unsuccessful outdoor advertising campaign. (You may select more than two). You may find out on the street or search for them online. Explain the reasoning behind your selections. Give information about; The intended audiences Marketing objectives of the campaigns Fundamental creative/design components of the campaigns Positive and negative …

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A marketing question

Marketing / By superadmin

As a marketer in an electronics company, you noticed that one of your consumers entered the following post on Social Media; “I do not believe electronic companies’ messages and advertisements. All those messages are the same and have an insincere motivation to trick us.” What function does this consumers’ attitude towards electronic …

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Strategic Planning for Public and Nonprofit Organizations

Answers, Marketing / By superadmin

The news director for your television station has given you an assignment to interview the rising senatorial candidate for your state. This candidate has a vision for a new America and has used this vision heavily on the campaign trail. Using the information from the textbook and resources for this module, develop …

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Existing public policy that is ineffective

Answers, Marketing / By superadmin

Eevaluate an existing public policy that is ineffective, discuss related failures and economic, social/cultural, and political) repercussions, and explore alternative options via the construction of an outcomes matrix.

The effectiveness of marketing techniques, competition

Marketing / By Brian Leakey

Health care markets in the United States are rapidly changing. The effectiveness of marketing techniques, competition, and the demands for health care services vary by geographic region for a variety of reasons.Discuss the following for this assignment:Describe the importance of profiling a market’s area.Discuss 2–3 sources of primary and secondary data that can be used …

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Five Ps in marketing efforts

Marketing / By superadmin

Do healthcare organizations need to focus on all Five Ps in all of its marketing efforts? Support your post and responses by referencing the course resources and tasks, the textbooks, and other course materials.