Mobile advertising and mobile commerce are terms that describe the use of cellphones as channels for delivering advertising messages and conducting product and service transactions. For this discussion forum, choose between Starbucks and McDonald’s, and imagine you have a contract with this company to strategize and enhance its mobile advertising …
Both social media and the Internet have changed the way that health care organizations market to their target populations. Complete the following: You have been asked by the chief executive officer (CEO) of a local health care organization in your city or town to create a viable social media strategy for the target market. Your …
Research signs and symptoms for your diagnosis, pharmacological treatments, nonpharmacological treatments, and appropriate community resources and referrals.
Identify and discuss the marketing goals for your selected company. Companies must have a feedback mechanism and some way of measuring if the marketing strategy is performing according to expectations. What metrics will your company use to assess the performance of the marketing strategy?
Discuss the impact of an effective marketing plan. Give an example of a company’s success or failure based on the marketing plan.
Discuss why sales and marketing need to work together not only to understand customer’s needs, but also to create an environment where the value proposition can be communicated.
How is marketing effectiveness measured? Why is measuring effectiveness of advertising difficult or controversial?
Discuss the impact of an effective marketing plan. Give an example of a company’s success or failure based on the marketing plan.
The CEO of WRMC has requested that you create a PowerPoint presentation proposing a revised communication process for the board of directors. The presentation should contain speaker notes for each slide or voiceover narration. Based on the specific concerns listed in the scenario, your presentation should address how you will change the communication processes and …
Proposing a revised communication process for the board of directors Read More »
Find one successful and one unsuccessful outdoor advertising campaign. . You may find out on the street or search for them online. Explain the reasoning behind your selections. Give information about; The intended audiencesMarketing objectives of the campaignsFundamental creative/design components of the campaignsPositive and negative aspects.Are they integrated with other marketing communication channels?Were they able …
