Pricing is one of the most interesting variables in marketing, because the seller can choose any price. I like to call it “magic” because if you can sell a car for $1 Million, and if you can convince the buyer that there is value at that price, you can make that sell. Watch these videos …
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Sales managers typically have direct reports who are sales associates, and the sales associates need training to further the effectiveness of their communication skills when trying to make a sale. The type of communication may vary based on the industry. For example, a pharmaceutical sales representative’s communication skills will differ from those …
Write an essay between 800 and 1200 words (excluding references), consisting of three tasks:
Briefly define the concepts of market justice and social justice.In what ways do the two principles complement each other and in what way are they in conflict in the US Healthcare Delivery.
As a marketer, you will face many marketing challenges and develop solutions. Marketing research helps you test if your solution works. In this project, develop a solution for a marketing problem of a brand you are familiar with – and think of a research plan for checking whether your solution works. What is your favorite …
Bringing an innovation to market is a significant investment. This week, you discuss what a manager needs to consider to protect their innovation. How important do you think intermediaries, such as patent attorneys, are in bringing a product to market? What services do you think these intermediaries can provide? Name some …
Give two examples of services that show a good match between customer expectations and service delivery. Give two examples of services that do not show a good match. Explain your rationale or criteria for your conclusions.
When is market research necessary in business? How important is it? When is qualitative research more neccesary? When is quantitative research more necessary?Research can be expensive. Why justify it? When is it NOT justified?Provide some examples with good rationale in your responses.
Customer Discovery model of an AI-Based Real Estate Marketing Platform for Apartment Rentals in Germany It is my final undergraduate thesis. The writer needs to follow very strictly the guildelines of my thesis handbook of my university since grading is strictly based on the format of the thesis handbook provided by my university. It must …
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Compare the popular perception of marketing as advertising to the marketing practitioner’s organized method of approach. How does marketing reach beyond the concept of advertising to a greater role within organizations?
