WHAT: Using the Marketing Plan Outline on page 97, Exhibit 2-3 in Chapter 2, create a Marketing Plan for a health care provider of your choice (real orfictional).The Marketing Plan should include the following sections and is due by midnight, Saturday, of week four:Management SummaryEconomic ProjectionsThe Market – QualitativeThe Market – QuantitativeTrend AnalysisCompetitionProblems and OpportunitiesObjectives …
Scenario You are the new marketing manager for a beverage company, May Beverage Company. May Beverage Company has a plethora of beverages under their belt, but they have been refreshing some of their beverages. There’s going to be a team meeting with presentations about what changes were made during the refresh. Your first task …
Case Discussion: Charles Schwab & Co., Inc.: The “Talk to Chuck” Advertising Campaign (HBS) Questions for discussion: Focus on evaluating the success of the recently launched “Talk to Chuck” advertising campaign. Test market results should facilitate discussion of advertising objectives, message strategy, media selection, and performance measures. Important issues to consider: • What circumstances …
Case study: Optical Distortion, Inc. (A) – a classic case in the teaching of pricing in MBA schools Some of you might think that this is not a real product. Although the names have been disguised, this is a real company and a real product. It might be easier for you to focus initially …
Using the BASES model described in Exhibit 9, forecast the estimated demand (trial and repeat) for the two Nestle Contadina pizza options under consideration: Pizza and Topping and Pizza Only. Should Nestle launch any of them? Why and how? • How does the pizza concept test data compare to the pasta concept test data? …
You currently work as a marketing coordinator for New City Home Care, a private home health company that offers nursing care and therapy services to the elderly residents of a medium-sized Midwestern city with a population of about 55,000 people. The neighboring town, about 10 miles away, has a much smaller population, but as …
Illustrate how a firm might cover small and medium-sized businesses with one channel strategy and large corporate customers with another channel path. Explain How an effective supply chain can create a Competitive Marketing Advantage.
What are the differences between B2C and B2B markets?How can marketers turn customers in to product advocate?Often, consumers themselves are not fully aware of the role internal and external forces play in their decision-making during purchase. List and explain 2 internal and external forces affecting consumer choices?
Analyze marketing decision support systems and their impact upon marketing management systems Analyze the appropriate marketing strategies to apply at each stage of the product life cycle. Assess the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies. Assess the major influences in current consumer and organizational buying …
Share with the class your choice of a Target Environment (TE) for phase 1. Explain why you chose this TE and how it meets the requirements for this phase.
