Marketing

Pricing and production

          Explain why pricing and production are extent decisions and not decisions that should be tackled with break-even analysis. Does the same apply for investment decisions? Provide a rationale to support your response.  

The concept testing stage

Trace a real or hypothetical new product through the steps in the new product development process, including idea generation, concept verification and testing, actual development, and test marketing. Discuss the establishment of “go/kill” points, meaning the criteria used to determine whether to proceed with the new product idea or abandon it at various stages in …

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Marketing/launch strategy

Choose a product and write a 5 page summary discussing how you would create a brand extension of that product. Include your rationale for the brand extension. Headings to include: Brand (to include a brief background) Extension idea Rationale/justification or need for the new idea- include relating the idea back to the company’s mission statement …

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