Marketing

Marketing Specific Skills And Association Exploration

  Read, Watch, Explore: Step 1 – Complete the Marketing Skills: Developing Career ReadinessLinks to an external site. module. Step 2 – Visit two or three of the following professional marketing organizations and explore their websites: Identify benefits available to members of the organization through the following links (explore at least two links): AMA Membership …

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Utilization of Data Collection Services to Reach Consumers

  Consumers often opt into many data collection services without fully understanding the ramifications of doing so. Many individuals have the location services enabled on their phones in order to use the GPS features. Location-based information may be collected and used to further understand consumers shopping habits and patterns in order to custom tailor product …

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Marketing Research Tools and Strategy

  Data comes in many forms and through many different collection techniques. From Nielsen ratings to heat maps, to perception maps and survey information and beyond. What problems does the data collection present? From a managerial perspective, how would you resolve these issues and what best practices would you suggest implementing?

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