Write an analysis and evaluation of a company’s effectiveness based on reading the attached article Distinguish between social responsibility, ethical, and legal issues and their effect on marketing. Relate the triple bottom line to an organization’s sustainability. Analyze consumer influence on ethical behavior in marketing. Assess the value of communicating ethical …
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The American Marketing Association (AMA) defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Evaluate the strengths and weaknesses of this definition. Defend how you would change the definition. Assess whether …
Many people think of marketing as only promotion. However, marketing is much more. A common way of understanding the essentials of marketing is using the 4Ps model—product, price, place, and promotion. Analyze each of the 4Ps and explain how they create value for organizations. Remember, value creation is any …
In Chapter 11 of your textbook, read the case study, “Marketing Children’s Party Services: Rugged Earth Adventures.” After reading the case study, address the questions and prompts below. Identify two strategic initiatives that you believe will result in growth and increased profits based on this case scenario.Create a condensed marketing plan for this children’s party …
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Choose one of the scenarios below where you are asked to conduct a psychological assessment or testing of an individual: 1. a) Job candidate who plans to take the role of a bank manager 2. b) Person being considered as a member of the Federal Bureau of Investigation 3. c) Child being tested for …
Collaboration in a business environment is a best practice that leverages the collective knowledge of the team assembled. Peer evaluation and support, provided in the spirit of continuous improvement and organizational success, result in higher quality deliverables than generally possible by the efforts of an individual. Please describe the process you plan to use …
Develop a 8-page marketing mix project using the 7 “P”s of marketing and the 5 “S”s of digital marketing models for a provided scenario or for a selected company. Introduction This portfolio work project, a marketing mix project, will help you demonstrate competency in developing the elements of the marketing mix using the …
How Macro-Environmental Forces are Impacting Billion Dollar Brands Instructions: This assignment is centered on looking at iconic brands and explaining how external forces impact these brands. Here are the details of the project: 1. Select 3 brands from the following list: • Apple • Tesla • Nike 2. Create a PowerPoint slide for each …
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Create a marketing plan related to sports equipment, fitness apparel, skincare, hydration or a food supplement.Develop a strategic marketing plan for a real existing company of your choice stating clearly your chosen company’s background and the market where it operates. Your plan should include an assessment of the attractiveness of the chosen market segments and …
Create a marketing plan for a fashion house using only sustainable products such as plant-based or made from upcycled and/or recycled materials like plastics or fabrics.Develop a strategic marketing plan for a real existing company of your choice stating clearly your chosen company’s background and the market where it operates. Your plan should include an …
