The consumer’s post purchase
Explain the consumer’s post purchase evaluation process
Marketing
Consumer decision-making process
Analyze the components of the consumer decision-making process
Consumer decision-making process
Analyze the components of the consumer decision-making process
Marketing managers should understand consumer behavior
Explain why marketing managers should understand consumer behavior
Marketing managers should understand consumer behavior
Explain why marketing managers should understand consumer behavior
Relationship selling model and traditional
Differentiate between the relationship selling model and traditional (or transactional) personal selling.
Relationship selling model and traditional
Differentiate between the relationship selling model and traditional (or transactional) personal selling.
Sequence and stages of the consumer decision
Describe the sequence and stages of the consumer decision journey.
Sequence and stages of the consumer decision
Describe the sequence and stages of the consumer decision journey.
Core values influenced American attitudes and lifestyles
Identify the core values that have strongly influenced American attitudes and lifestyles and how they influence U.S. consumers’ buying habits.
