Marketing

International Marketing Management

A. Briefly explain about marketing campaigns/advertisements (TV Commercials or print ads) which influenced you as a child. B. Explain reasons (minimum 2) why this campaign/advertisement influenced you. C. Do you think this ad will have an impact on the current generation, explain why.

Normal markets

The following situation is played out between two students at a school. They are both working together on a school project. They must decide how much effort they both put into a group project. If the student does low effort and the other student does high effort, then they will get a good grade for …

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Scheduling

        The marketing manager discussed your marketing analysis and strategy with the operations management team. The team has determined that you are the ideal person for this next phase of the business plan evaluation. The success of a project requires attention to resource planning. As you advance in the company, it is …

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Marketing-related subject, company, product or case study

Write a 5 to 7 page research paper applying the marketing backgroundFor this assignment, choose and research a marketing-related subject, company, product or case study. Really, any subject that interests you and allows you to apply the concepts in these chapters and demonstrate critical, original thinking about our marketing studies. Again, think about what you …

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Global marketing

The goal in organizing for global marketing is to find a structure that enables the company to respond to significant differences in international market environments and to extend valuable corporate knowledge. In your initial post, Discuss at least three alternatives for global organization structure.For each one, explain the structure and some of its advantages and …

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Mobile advertising and mobile commerce

Mobile advertising and mobile commerce are terms that describe the use of cellphones as channels for delivering advertising messages and conducting product and service transactions. For this discussion forum, choose between Starbucks and McDonald’s, and imagine you have a contract with this company to strategize and enhance its mobile advertising and mobile commerce activities. Do …

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