Psychological factors that affect consumer buying decisions
Identify and understand the psychological factors that affect consumer buying decisions
Marketing
Individual factors that affect consumer buying decisions
Identify and understand the individual factors that affect consumer buying decisions
Social factors that affect consumer buying decisions
Identify and understand the social factors that affect consumer buying decisions
Cultural factors that affect consumer buying decisions
Identify and understand the cultural factors that affect consumer buying decisions
Cultural factors that affect consumer buying decisions
Identify and understand the cultural factors that affect consumer buying decisions
Marketers are reconceptualizing
Describe how some marketers are reconceptualizing the consumer decision-making process
Marketers are reconceptualizing
Describe how some marketers are reconceptualizing the consumer decision-making process
Types of consumer buying decisions
Identify the types of consumer buying decisions and discuss the significance of consumer involvement
Types of consumer buying decisions
Identify the types of consumer buying decisions and discuss the significance of consumer involvement
The consumer’s post purchase
Explain the consumer’s post purchase evaluation process
