Marketing

Cash Management

  As you learned this week, planning for the future is an important role of the financial manager. Developing a financial forecast helps ensure that the financial goals of an organization are met. In particular, cash forecasts are the most important tool for monitoring and controlling corporate cash. Without them, good cash management is simply …

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Advertisement

  Advertising is an especially lucrative business. The cost of a thirty-second Super Bowl ad was $3 million in 2009, and advertisers are often willing to shell out the big bucks to pay someone (more likely a team of someones) to craft an ad that will appeal to a certain desired consumer base, send messages, …

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Global Exports Inc.

Pick your faviorite public company or any public company and find their latest annual report. These are avaiable on every website – usually on the bottom under a link called somethomg like “investor relations”.Take a look at their notes and how they are written.In this assignment you are be going to write a note to …

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Selling Strategies & Content Marketing (BCM)

      Discuss the importance and the resources needed to create a comprehensive content framework. Describe how storytelling is at the heart of all successful marketing and branding. Explain how effective content focal points and ideas are generated. Discuss the importance of considering the buyer’s journey when creating and implementing a content marketing strategy. …

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Labels

          Labels are often used in schools to identify a concern or group a student belongs to, but labels sometimes have negative consequences on students’ learning. What are some of the consequences of labeling? What are some alternatives to labeling students’ cultural, ethnic, gender, and learning differences?

Stakeholder

        For this hypothetical, imagine that the Louisiana Legislature is considering legislation regulating the pay rate of healthcare workers sent by staffing agencies to long-term care facilities. Specifically, this legislation would cap the pay at 150% of the average statewide pay rate for similar workers. For background reading to get you started, …

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APPLYING MEASUREMENT TOOLS TO A PRACTICE PROBLEM

Conduct a collaboration interview with two or three key leaders in your practice setting to determine the measures for your practice problem and associated challenges impacting measurement for your practice problem (include confidentiality, anonymity, access issues, etc.). Perform an existing evidence review on your practice problem and search for evidence that demonstrates how your practice …

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Market Segment

    Identify and discuss three reasons why market segmentation is so important to strategy implementation. Include examples from an industry you have been or would like to be associated with.  

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