Marketing

STP Strategy Development

Assess and analyze the current issues regarding the STP (segmentation, targeting, and positioning) and develop the STP strategy for the brand.Recently, Dean Foods, the largest milk company in the United States, has announced to file bankruptcy. Got milk? Americans turn to alternatives like soda, juice, and almond milk. Please address the followings: Please identify the …

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Service desk manager in the IT department at Packages Plus Delivery (PPD)

    Scenario You work as a service desk manager in the IT department at Packages Plus Delivery (PPD). The Human Resources manager at PPD has asked your department to develop a section for the company handbook that addresses a number of concerns that have been shared by employees. These concerns focus on the perceived …

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Customer service

Please provide a short answer to the question below. field of work: Customer service Thinking about the field in which you work, is it culture bound? If so, what are the culturally learned definitions of reality, space and or time that imposes limits on your field? Does a paradigm limit the way in which people …

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Employer brands

        Part I: Name some companies with whom you have done business. Then discuss how you view their employer brands. Would you want to work for them? How might these firms improve their employer brands? Part II: Read Case Study 1. Job Candidate Assessment Tests Go Virtual on page 248 and discuss …

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Employer brands

        Part I: Name some companies with whom you have done business. Then discuss how you view their employer brands. Would you want to work for them? How might these firms improve their employer brands? Part II: Read Case Study 1. Job Candidate Assessment Tests Go Virtual on page 248 and discuss …

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