Marketing

SCA Strategy

  This week, you narrow the funnel down to one last method; however, it is particularly important, as it connects directly to your field, supply chain. Also, as you are learning, it has direct connections to strategy. Review Learning Activity 4 before completing this discussion. Please answer the following: 1. What part of the supply …

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SCA Initialization

  Deciding how to get an organization focused on a significant project is often daunting. How do leaders get their intent across to the group to put a project on stable footing? It often comes from data-driven decision-making and results that are readily assessed as credible. The pattern can be easily seen once presented. As …

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Counterbalancing

1. Explain what counterbalancing is, how it is achieved, and which confound it helps to minimize. ANSWER 2. Using your own words, discuss how a correlated-groups t test has more statistical power in comparison to an independent-groups t test. ANSWER 3. Discuss one strength and one weakness of a within-subjects design using your own words. …

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Edward Case Study

Case Study: A 68-year-old male man named Edward went to the hospital for a routine gall bladder surgery. The surgery proceeded without complications. Due to Edwards age and his type II diabetes, he was admitted overnight for monitoring and discharged approximately 24 hours later. Edward returned to the hospital several days later with a cough …

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Key Performance Indicators for a product

Pick a product or service and create a Key Performance Indicators top tier (Objective/Target/KPIs) for that product or service. Next use the same product or service to create a Frequency, Reach and Yield plan. Now discuss how you would use social media to reach your goals.

Key Performance Indicators for a product

Pick a product or service and create a Key Performance Indicators top tier (Objective/Target/KPIs) for that product or service. Next use the same product or service to create a Frequency, Reach and Yield plan. Now discuss how you would use social media to reach your goals.

Dunkin Donuts

  Discuss with 5 pages not including references a brand extension covering the following: 1) Dunkin Donuts (brand with a brief background) 2) An extension idea of Dunkin Donuts (anything) 3) The reason and why the new idea is needed 4) The target market 5) Marketing and launching strategy 6) Ethical considerations    

eB2B platform

Select a CPG manufacturer of your choice (please also select a country of your choice) Assume that you are the marketing manager of this manufacturer. Write a report addressing the following questions: 1. Scan the market and identify an eB2B platform that is appropriate to your company and brand/s 2. Analyze the possible implications of …

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eB2B platform

Select a CPG manufacturer of your choice (please also select a country of your choice) Assume that you are the marketing manager of this manufacturer. Write a report addressing the following questions: 1. Scan the market and identify an eB2B platform that is appropriate to your company and brand/s 2. Analyze the possible implications of …

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Brand Extension

Discuss with 5 pages not including references a brand extension covering the following: 1) Dunkin Donuts (brand with a brief background) 2) An extension idea of Dunkin Donuts (anything) 3) The reason and why the new idea is needed 4) The target market 5) Marketing and launching strategy 6) Ethical considerations

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