Watch the videos “What is Cause Marketing” and “Why Cause Marketing is Important” in the LEARN section for this week.
https://www.linkedin.com/learning/marketing-for-social-change/what-is-cause-marketing?autoplay=true&u=57878161
Research and discuss a cause marketing campaign that impressed you. In your discussion include:
the for-profit brand,
the charity (not for profit),
why this association works to support the for-profit brand, and
how the consumer is involved through a purchase.
