Euro Disneyland
This week you were introduced to several decision-making tools in the course content. Using the along with the Decision Matrix Analysis , make the following decisions relative to the case study about Euro Disneyland (p. 262):
The first section of your paper should be an explanation of this process and how you decided on each of the factors in the matrix.
- List all of the cultural challenges posed by Disneys expansion into Europe. (Side of matrix.)
- Next, list the variables that influenced these challenges. (Top of matrix.)
- Decide on a score (1-5) for each of these challenges according to the relative importance of the factors. Multiply each of these scores by 2 to find the weighted scores for each option/factor combination.
Next, respond to the following questions in the rest of your essay:
- Using Hofstedes four cultural dimensions as a point of reference noted in the case, what are some of the main cultural differences between the United States and France?
- In managing its Euro Disneyland operations, what are three mistakes that the company made? Explain your response with examples.
- As a conclusion, reflect on your overall thoughts on this case.
