Recommend product market growth strategies in competitive environments.
Interact with others in a professional manner using appropriate communication and presentation skills.
Introduction: Most companies have many opportunities to grow their organization. Interestingly, there are many techniques companies can utilize to grow their business. Some examples include new product development, acquisitions, and diversification strategies.
Read the scenario and then address the checklist in Parts 1 and 2.
Scenario: You recently applied for a marketing management position at a company you would like to work for in the future. You did a phenomenal job during the first two interviews. Your final task is to meet with the CEO for the final interview. The CEO would like you to recommend product market growth strategies for this company instead of a traditional interview. Your job is to create a PowerPoint presentation with audio and notes with your recommendations.
In this assignment, you will complete a 7- to 9-slide PowerPoint narrated presentation describing the following items in Part 1.
Before beginning this assignment, review the learning activity/tutorial, which focuses on growth strategies. Be sure to refer to the readings in this unit to assist you in this area.
• Access the Learning Activity concerning growth strategies.
Checklists:
Part 1: Growing the Business
• Decide on a company you would like to work for in the future. Provide a brief background on this organization.
• Recommend four new growth strategies using the product market growth framework for the desired company.
• Propose a possible merger or acquisition strategy for the desired company.
• Decide how you will manage customer satisfaction and build customer loyalty for the desired company you would like to work with in the future.
• Propose a new global market strategy via the five modes of entry into a foreign market for the desired company.
Part 2: The Negotiation
• Apart from your longer version of this presentation with audio, create a synopsis of this presentation in two separate slides with audio narration and notes for each slide. Then upload it to the Unit 10 Discussion Board to share it with your classmates. It should sound and look professional.
• You will be graded on your professional manner and appropriate communication skills. You will also be assessed on your ability to make a decision and to negotiate in the discussion area regarding the best presentation (see Unit 10 Reading area for negotiation steps).
Your presentation must include the following:
• Narration that is loud enough to be heard; use of varying voice pitch and volume to ensure audience interest and attention.
• Words pronounced correctly and enunciated clearly.
• Each slide has 5–6 bullet points per slide, with the notes explaining each bullet point.
• Each slide has professionally written notes substantiated with research.
• Additional title and reference slides.
• Application of the current APA format and citation style to in-text citations and references with no errors.
• Resources from reliable and/or scholarly sources.
• The submission is written in Standard English with correct spelling, grammar, style, and mechanics.
• Has a purpose clearly stated in the introduction statement.
• Demonstrates logical and appropriate transitions from one idea to another.
• Is highly organized, logical, and focused.
Preview the Unit 10 Assignment rubric.
Review the grading rubric before beginning this assignment. For additional help with your writing and the current APA format and citation style, please visit the Writing Resources accessed through the Academic Success Center within the Academic Tools area of the course.
Access the tutorials on how to add audio to a PowerPoint presentation and how to add notes to each slide. This is where either your built-in computer microphone (in most cases), or your microphone headset that you purchased will be used.
