Learning Goal: I’m working on a management project and need support to help me learn.
Requirement:
In this project, you are required to evaluate one of the websites below based on what you learnfrom this course and your perspective. The evaluation will cover the different aspects of E-commerce such as business idea, website design, marketing, security … etc.
You will need to analyze the business and provide suggestions to improve the current businesssituation.
Current e-commerce businesses: (choose one)
2.
The following questions require critical thinking to be answered successfully. The answers tothese questions will drive the ways of improvement of the current e-commerce business.
1. Know the business (7 marks) Each poin worth 0.7 mark
1. What is the business?
(Introduce the e-commerce business you have chosen).
2. What is the idea?
(Provide an overview of the business idea & The visioning process).
3. What are the type of products and/or services provided?
(Explain the products and services does the online store provide such as customer service,exchange and return, delivery, and payment options).
4. Explain the business statement, business vision and business objective.
5. Where is the money?
(Explain the companys business model and the revenue model. Give a general idea of howthe business generates revenues)
6. Who and where is the target audience?
(Explain demographics, lifestyle, consumption patterns, etc.).
7. Characterize the marketplace
(Research the market and give an idea about the size, growth, demographics, structure,competition).
- Describe the content of the business website
- Conduct a SWOT analysis for the business
(Provide 3 points each)
10. Develop an e-commerce presence map.
(For example: website, email … etc. What activities does the company use these platformsfor? (E.g., marketing, customer service, news…etc.).
2. Explain the design of the system (4 marks)
Explain in detail the design of the system (business objectives, system functionality, informationprovided)
|
Business Objective |
System Functionality |
Information provided |
|
Ex: Display goods |
Digital Catalog |
Dynamic text and graphics catalog |
3. Explain the current business e-commerce features (2 mark)
What are the current website features? And what types of these features can be annoying tocustomers? Provide pictures.
(What can you do to improve the current features on the website?)
4. Explain the business e-commerce process (2 marks)
Explain in detail all the steps from the time user enters the website until the final user buys aproduct.
(What can be improved in the process?)
