Select a company from the following list. This list reflects organizations that experienced some challenges in the global marketplace.
Nestle Tesco Coca-Cola
Nike Adidas Victor’s Secret
L.L. Bean Amazon ASDA
GAP The Weinstein Company The Walt Disney Company
United Airlines KFC Walmart
Apple Toyota H&M
Shein Facebook
Each of these companies have experienced challenges operating in the global marketplace, bringing them negative notoriety in some cases, which could have or did impact their growth in the global marketplace and profits.
In your case study, you will…
- Provide background information on the challenge.
- Using the concepts and topics in the course up to this point, identify where you believe the challenges began to occur and what could have been done (if anything) to avoid them. If nothing could have been done to avoid them, make sure you explain why.
Additional Guidance: - Please submit your paper in APA format – NO ABSTRACT REQUIRED
- The length of your case study will be a minimum of 3-5 pages excluding title and reference pages.
Concepts/Topics Addressed in Weeks 1 to Week 3: - Global environment (business, social, and economic)
- Effects of globalization on the organization
- Participation in the regional trading blocks
- Influence of culture on the workplace (to include the culture of expatriates, host-country nationals, and third-country nationals)
- The impact of the internet and social media
- Cross-cultural negotiations
