Do an awareness campaign about learning difficulties (Dyslexia), The campaign will be from “Sharjah Center For Learning Difficulties”. In this campaign we want to try the image that the student with learning difficulties is not a person with disabilities, he is a person with difficulties. He is a normal person in some cases their IQ is very high so they are normal. This is the image we want to change. In the campaign we will use several sources like BN Collage.
For now I want to work on SWOT analysis, Channel strategies, and the timeline
1- SWOT analysis (one or two pages)
* Narrative and in tabular/visual form
* Use it as a planning tool to identify the Strengths, Weaknesses, Opportunities and Threats involved in the organization and specific campaign that is being planned.
2- Channel strategies (maximum three pages)
* Identify and discuss relevant channel strategies
