Definitions (2 pts. each)
1.Communication
2.Verbal and Nonverbal Communication
3.Goodwill in Communication
4.Message Buffer
5.Internal and External Audiences
6.The You-Attitude
7.Semantic Analysis
- Primary and Secondary Research
9.The CRAAP Test - Focus Groups
- Connotations and Denotations
12.Ethnocentrism
Section Two
Short Answers (4 pts each)
1.What are some social media platforms that are-specific best practices for building goodwill? (L 2.6) - Why do businesses need to be able to communicate well? (Chapter One )
3.What are some nonverbal communication skills necessary for successful cross-cultural communications? (LO 5-6). - What are the five steps in the communication process?
5.Why is intercultural or cross cultural communication increasingly important, and what must business communicators do to succeed?
6.Briefly, contrast high- and low- context cultures. Give an example of each
