INTELLECTUAL PROPERTY PRIORITIES

Intellectual property (IP) is a significant asset for most companies. Patented products and processes often enable the company’s very existence. IP must be managed and protected in line with the fundamentals and mission of a company’s business and with the requirements of IP law.

Review Business Ethics Flashpoint 8.1: Creator/Consumer Balance (located at the end of the e-book section on intellectual property, on page 196 (E-book p. 82)). This section of the text portrays negative actions by pharmaceutical and healthcare companies, but there have also been positive examples during the Covid-19 pandemic as companies set aside competitive interests to provide testing, equipment, and research in a more collaborative manner.

The primary balance remains the same: the rights and interests of the creator of the intellectual
property compared to the needs of the consumers of the product.
Question: If you were the CEO of a pharmaceutical manufacturer that had spent many years and
millions of dollars in creating, developing, testing, and getting government approval for a new
drug, how would you address the issues of protecting your intellectual property while meeting
the patient/public needs for that drug?
Consider, e.g.:
 Profit and return on investment for company owners/shareholders
 Protecting intellectual property of the company
 Needs of patients, practitioners, and society
 Biblical support and guidance for your positions
 Any other legal and ethical concepts you believe may be relevant

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