Campaign addressing the social issue of suicide

For a campaign addressing the social issue of suicide, share a potential purpose, focus, priority audience, behavior objective, and target goal.
It is argued in Chapter 8 that benefits to the priority audience for performing a proposed behavior are likely to be different than those identified by the campaign sponsor. What might be primarily “in it” for homeowners to use organic fertilizers? How might this differ from what environmental organizations supporting the use of organic fertilizers want?
Discuss how you might influence dog walkers who value the benefit of “joy” in their outing to leash their dogs.