Cyberbullying is an increasingly consequential social problem, one that has compelled the interest of social psychologists. Social learning theory is instructive here. We know that people repeat behaviors that lead to rewarding outcomes. By asking what exactly is rewarding the bullying behavior, social psychological research can identify the reasons why cyberbullying persists.
For this Discussion, you will examine what is rewarding adolescent-aged cyberbullying behavior from the perspective of a social psychologist, as well as consider strategies to assist teachers and parents.