Discuss the licensing process, focusing on the seven key steps involved across four stages. In your discussion, picture yourself responsible for the development of a licensing plan for your company who is new to licensing. Walk through the process and highlight key issues with each step. You may use your Sport Licensing Plan company as the example. When possible, comment on specific actions you would take.
Using specific examples, identify and discuss the licensor’s main objectives and concerns/issues that they will need to address when preparing to enter into a licensing relationship. Be specific.
Using specific examples, identify and discuss the licensee’s main objectives and concerns/issues that they will need to address when preparing to enter into a licensing relationship. Be specific.
Describe and give a specific example of a sport strategic alliance. Make sure that you accurately state what a strategic alliance is and what it is not. Using a specific example from the current world of sport business (e.g., SBJ), identify and discuss what the key objectives/goals might be for each partner entering the strategic alliance.
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