Explain how marketers and advertisers attempt to influence consumers’ habits by using methods of persuasion such as foot-in-the-door, door-in-the face, and the central and peripheral routes to persuasion and obedience to authority figures.
Explain how marketers and advertisers attempt to influence consumers’ habits by using methods of persuasion such as foot-in-the-door, door-in-the face, and the central and peripheral routes to persuasion and obedience to authority figures.
