Discuss the challenging context of international business, as well as the internal and external forces with which international firms must contend. To fully understand the unique issues international firms face requires close study of how a company within an industry addresses a particular problem. In this assignment, you will apply the concepts discussed in this course to a real-world example.
The requirement for this assignment is that you must select at least ONE United States (US) or international company within your industry choice and write an essay or create a video presentation with a minimum two page written summary where you will argue if your company of choice has succeeded or failed to expand internationally. Your analysis will show how the company initially formed, what problems it faced as it tried to grow and expand initially, some of the issues the company faced as it grew using at least two of the concepts
