You have been assigned by the chief of police to create and implement a strategic communication plan to respond to the community following a high-profile use of force event by an officer with your department. While the use of force appears to have been legally justified and within department policy, there is still a great deal of negative reaction from the public.
Preparation
Review the steps for developing a strategic communication plan from Strategic Communication Practices: A Toolkit for Police Executives.
Instructions
Using the specific steps outlined, write a 2–3 page communication plan in which you:
Outline the approach that you would use to research and interpret the situational analysis for your hometown.
Determine the main goals and objectives of your proposed communication plan.
Predict the target group of your communication plan.
Propose the general communication strategies of your proposed plan.
Provide a rationale for your response.
Develop the first four main steps of your local police department’s strategic communication plan.
Provide a rationale for your response.
