Cognitive Appraisal Theory, Planned Behavior Theory, Customer Experience, Customer Value, Customer Engagement, and Revisit Intention.
Literature Review on Cognitive Appraisal Theory, Planned Behavior Theory, Customer Experience, Customer Value, Customer Engagement, and Revisit Intention in the hotel industry.
Please develop the following topics for the dissertation literature review:
-Abstract.
-Section 1. Brief explanation of Cognitive Appraisal Theory (CAT) and Planned Behavior Theory (PBT) in the marketing area, specifically in the hotel industry / service industry.
-Section 2. How can CAT and PBT support a feasible research model in which a positive Customer Experience (CX) influences Revisit Intention (RI) in hotels, mediated and influenced by Customer Value (CV) and Customer Engagement (CE) based on existing literature?
