Critically examine the environment and consider how culinary entrepreneurs can adopt and adapt their strategies to meet new market challenges and opportunities within the culinary industry.
Consider an existing business or plan the marketing strategy for your future F&B company. Choose two companies,
Practical implications for the culinary organisation (in the case of the existing business models or those that could be developed in the future)
Should comprise the following key components.
a. Macroenvironment
b. Customer Description
c. Competition
d. Business Model of the business and Value Proposition
e. Marketing Strategy and its adaptation to the changes in the environmental forces
f. Conclusion (summary of the key outcomes)
g. Reference list (using only reliable sources in Harvard reference style).
