Createastylescapeandrationale1.pdf

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Requirements:

1080px x 1940px or 56” x 11”High resolution imageryProposed client/target imageFontsColorsInspiration

Optional:Special text treatmentsPatternsTextures

Rationale:

Describe your stylescape as if you were presenting this to a client in a word document. Pleasekeep to 1-2 pages.

Student Example

Actions.

Graphic Examples:

Student Examples.

Actions

Rubric

Stylescapes/Brandscapes

Criteria Ratings Pts

This criterion is linked to a Learning Outcome

Content –

overall design reflects intended audience and message.

5pts

Proficient

3pts

Competent

1pts

Novice

5pts

This criterion is linked to a Learning Outcome

Mechanical and design –

file correctly set-up including bleeds, margins; text,images, and objects are strategically positioned to createa coherent design that is attractive to the viewer.

5pts

Proficient

3pts

Competent

1pts

Novice

5pts

This criterion is linked to a Learning Outcome

Rationale -5p

3p

1p

5pts

Rationale does not use art/design talk (Alignment,repetition, flow, contrast, and balance, white space) butstill effectively conveys the design to the client.

ts

Proficient

ts

Competent

ts

Novice

Total Points: 15

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