Create a data table to illustrate the marketing expenses vs. rival firms by doing the following:
Step 1: Go to the Investor Relations page on your company’s (Chick-Fil-A) website as well as two of its primary competitor’s websites and download the three form 10Ks for the respective firms.
Step 2: Look in the Table of Contents of each Form 10K to find the pages that reveal the three firms’ marketing or advertising expenditures.
Step 3: Prepare a comparative data table to consolidate this information.
Step 4: Prepare a report (250- 500 words) to suggest implications for your company in terms of marketing or advertising expenditures going forward as needed to implement strategies.
