Week 7 Case Analysis (MKT6250 Healthcare Marketing)
Read the attached case, the textbook chapters, and watch the videos to be able to analyze the case through a PPT.
This case focuses on how the academic medical center wants to ensure tht whatever they invest in from the perspective of their advertising dollars they will know what the metrics are and thus measure the results. Engagement is a major focus for the institutions. Items to discuss include:
· Click through rates
· “likes” and “followers”
· Volume
· Share of voice
· Engagement
· ROI
Instructions:
The Case Analysis in PPT format must follow the following guidelines:
1. You must give a quality analysis of the case based on the key terms showing mastery, using clear logic, and supporting facts. Also, the analysis must directly address the case using chapter readings and research (in speakers’ notes of the slides).
2. Case Analyses test the understanding of key elements of Healthcare Marketing, therefore, they must be thoroughly addressed.
3. You must use citations on slides with references to document information obtained from sources. The key elements and concepts of Healthcare Marketing are found in the sources listed in the syllabus (it is your duty to search for them, read, analyze, evaluate, summarize, paraphrase in your answers, and cite the authors who wrote the articles, books, term papers, memoirs, studies, etc. What it means is that you will have not less than 5 references from the listed sources.
4. Grammatically correct slides, no typos, and must have obviously been proofread for logic.
5. Avoid direct quotes, you must paraphrase and cite. If you direct quote (two words or three words, mission statements, phrases, etc.) you must include in your citation parenthesis page number or paragraph number. When you direct quote Brand taglines, you must include the Brand name in the citation parenthesis.
6. Key terms or Questions must be typed out as headings, with follow-up bullets of analysis on slides, and a summary or conclusion slide.
7. Must have a reference slide.
8. A minimum of 8 slides (includes a cover slide, a conclusion slide, and a references slide).
9. You must have a clear and perfect analysis written in the speaker’s notes of the key slides.
The Case Analysis in PPT format
