Strategic Management class
Summer Intensive 2023
Midterm
Choose a company you are comfortable with its products and describe its business model. (no Apple , Starbucks and Coca-Cola)
Answer the following questions:
1. What is the difference between Business model and Business strategy in general?
2. Define the Value preposition of the company:
-its products and services
-customer relations
-brand image
3. What is the revenue generation strategy of the company?
4. Define its cost structure
Writing requirements:
1. Create a Power Points Presentation of 6 – 8 slides.
2. The due date for submission is June 15 in the submission box.
