1. What opportunity did Chip Wilson see that led to the establishment of Lululemon? What was his strategic role and those of other key managers in the organization?
2. How did the strategic planning process lead Lululemon’s to adopt its business level strategy? What is that strategy?
3. What are the main threats to Lululemon’s business? 4. What are Lululemon’s main strengths? What are its weaknesses? 5. Discuss potential cognitive biases that could create problems for the
company to have an effective strategic planning process. 6. What is the company's current competitive advantage and what must it do
to maintain it?
