You are employed as an intern in a large local business.
Your internship is coming to an end so your mentor thinks it is time for you to develop
your understanding of business strategy.
You have been directed by your mentor to work on a project where you will conduct
some research on the topic of business strategy, and which will ultimately result in
recommending a strategic option which the business could implement.
To support you with this project your mentor has set you a series of tasks as follows.
Unit Title Principles and Concepts of Strategy
Task 1 of 3
Unit Learning Outcomes Assessment Criteria
LO 1 Understand the principles of business strategy. 1.1, 1.2, 1.3, 1.4
LO 2 Understand key business strategy theories and concepts. 2.1, 2.2, 2.3
LO 4 Understand a business’s strategic options. 4.1
Assignment Brief and Guidance
To demonstrate you have sufficient fundamental knowledge to be able to make a justified
recommendation, you are to produce a report which considers the following; • the
concept of business strategy
• levels of business strategy
• elements of a strategic framework
• a strategy development process
• types of business strategies
• elements of a strategic management process
• key organisational theories which relate to business strategy
• the concept of strategic options
