Kelvin Battle
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UNIT 3 – DISCUSSION BOARD
Thu 6/1/2023 7:17 AM
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Kelvin B. Battle
Business Research for Decision Making: MGT600
Unit 3 Discussion Board – Part 1
Good morning everyone,
A mission statement is a concise summary of your business’s purpose, values and objectives. Developing the right mission statement for your company can be a challenge, but once it’s established, it can serve as your guiding principle to ensure your workforce is aligned and to differentiate your company from your competitors. The most effective mission statements inspire and educate. While the result is a short, concise statement, the process of developing your mission statement can be anything but brief. You can choose to involve as many or as few collaborators as you’d like, but the final message should resonate with everyone at your organization, from the founding team to your frontline workers.
By defining precise elements, you’ll understand the problems your business solves, the customers you’re aiming to serve and how your business differs from your competitor's. One way to do this concisely is to share what inspired you to launch your business. Stories are often compelling, and incorporating the main elements of yours into the mission statement enhances your as well as future goals.
1) Be informative but keep it brief.
Your mission statement must function as a brief introductory statement for your company, defining your company’s purpose. Try to keep your mission statement to no more than 25 words. The longer your mission statement is, the less likely people are to read it.
2) Share, edit and refine.
Your mission statement needs to resonate with both internal and external audiences. Therefore, your mission statement creation process should include sharing your draft with applicable stakeholders – including some trusted customers, vendors and partners – to ensure the message rings true to your colleagues across the business. Be open to feedback and tweak your messaging to ensure clarity. A common way to ensure your mission statement aligns with all audiences is to develop one statement to share internally and another to share externally. From there, work to consolidate and polish your messaging so it applies to anyone who reads it. Because mission statements must cover a lot of information in a very concise format, you’ll discover that most companies have poorly worded statements that are meaningless and vague. But when you look at successful companies, you’ll notice that their mission statements are well crafted and incredibly valuable.
Reference
How to Write the Perfect Mission Statement (business.com)
