May 21, 2023
Consider your major. What topic do you wish you knew more about? What questions do you have about the people you will work with (i.e., students, mental health patients, paroles, prisoners, etc.)? In what ways do you hope to help that population be successful?
I. A Free Write or Brainstorm Web on your ideas
A. Different types of Media
1. Different age groups who rely on different news channels
2. Are companies spending too much money on social media advertising?
3. Have companies transitioned to digital media versus print media?
4. Is social media going to continue to be the main source of news or is it something that will go out of style, like the rest of the trends we see today?
5. How do companies deliver news effectively to their wide audience?
6. How do companies avoid posting content that may be viewed as controversial?
7. How do companies handle backlash or criticism?
II. Three potential research questions ** A research question is what you want to know/learn about in relation to your topic
1. What are the key factors influencing public relations companies’ overall effectiveness in receiving positive feedback through traditional media channels versus social media platforms?
2. How does the tone and content of public relations campaigns influence the nature of feedback received from different media channels, and how do these variations impact the overall reputation of the companies?
3. What are the preferred media channels for different age groups when it comes to engaging with public relations messages, and how can PR companies tailor their strategies to effectively reach these specific audiences?
III. An attempt at creating an index based on your brainstorm
1. Age Group
2. Social Media
3. Print Media
4. Visual Media
5. Instagram
6. Facebook
7. Twitter
8. Newspaper
9. News Channels
10. Hourly News
11. Poor Social Media Use
12. Analytics and content engagement
