Please remember to appropriately cite your sources.
You must use at least one peer-reviewed piece of literature for each part.
Part A:
- Using PESTEL analysis, pick an organization and discuss how two of the six segments of the general environment have influenced that organization. BE
SPECIFIC!!
Part B: - Identify an industry (food, electronics, automobiles, etc.)
- Give an example of a Competitive move within that industry. Was that competitive move successful? Why or why not? BE SPECIFIC!
(There are five Competitive moves listed in the textbook. - Being a First Mover- A first-mover advantage exists when making the initial move into a market allows a firm to establish a dominant position that other
firms struggle to overcome - Disruptive Innovation- —an innovation that conflicts with, and threatens to replace, traditional approaches to competing within an industry
- Footholds- Within the context of business, a foothold is a small position that a firm intentionally establishes within a market in which it does not yet
compete. - Blue Ocean Strategy- involves creating a new, untapped market rather than competing with rivals in an existing market.
- Bricolage- a concept that is borrowed from the arts and that, like blue ocean strategy, stresses moves that create new markets. Bricolage means using
whatever materials and resources happen to be available as the inputs into a creative process.) - Give an example of a Cooperative move within that industry. Was that cooperative move successful? Why or why not? BE SPECIFIC!
(There are four cooperative moves listed in the textbook. - Joint Ventures- a cooperative arrangement that involves two or more organizations each contributing to the creation of a new entity.
- Strategic Alliances- a cooperative arrangement between two or more organizations that does not involve the creation of a new entity.
- Colocation- occurs when goods and services offered under different brands are located close to one another.
- Co-opetition- coined term to refer to a blending of competition and cooperation between two firms.)
