You are the Managing Director of a U.S.-multinational corporation for a new product or service launch that will commence next week. Over the past six
weeks, you have collected data and research to support the successful launch of your product or service into one foreign market outside of the United
States. Assume that your launch will include the opening of one foreign office with staffing, marketing, and financial needs. Remember to utilize the
information you have gathered from your global partner.
Utilize the following parameters to compose your final paper and utilize your executive summary from this week’s discussion forum. (For this final paper, the
executive summary should be in writing.) You may review Writing an Executive SummaryLinks to an external site. from the Writing Center to assist you in
your final paper.
For this assignment, you are required to upload your work to your ePortfolio in addition to Waypoint. Learn more about Folio, the University of Arizona Global
Campus’s ePortfolio tool, by viewing the Folio Quick Start GuideLinks to an external site..
Submit your file to Waypoint using the button below. Then paste the link to your Folio page as a comment in Waypoint so your instructor can access your
ePortfolio.
For this paper, you must
Create a company that is expanding internationally. For your company
Provide an executive summary.
Provide a company overview.
Describe the product/service.
State the host country.
Create an overview of the host country environment utilizing at least two business process analyses, such as a PESTLE, SOAR, SWOT, etcetera.
Create an overall business strategy for the new venture (all other strategies should align to this strategy).
Create a marketing strategy for the new venture, including the use of social media.
Create a financial strategy for the new venture, including the concept of foreign money fluctuations and exchanges.
Create human resource strategies for the new venture, including a recruitment and selection plan (think about the use of parent-country nationals [PCNs],
third-country nationals [TCNs], and host-country nationals [HCNs] in this decision).
Apply a corporate social responsibility action for the new venture that is specific to the selected host country.
Utilize visuals in the paper, including charts, graphs, or tables to enhance plan elements.
