Early Apple marketing executive

The following video by Mr. Guy Kawasaki (early Apple marketing executive) is on his new book “Enchantment”. This is a very high-tech, business-focused brief, but the concepts apply to retail, military, government or any other organizations. This video gives the meat and potatoes of his book and provides relevant strategies for working with others.
What was the highlight of the video to you?
Can you take any lessons from this?
How will it affect you working with others?
View this video https://www.youtube.com/watch?v=NRitd2RXrdM

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