1) CH. 9 Creative Strategy: Explain the difference between Rational and Emotional Appeal within the world of advertising. Provide an example of each that you’ve seen a company use (any company).
2) CH.9 Creative Strategy: Look through the different types of “advertising execution” explained in Chapter 9. Describe your favorite one and why this is a good strategy for a company to use in their advertising.
3) In Chapter 10, learned about Media Planning. Using EsteeLauder Company, complete this section for your Project: Media Plan. Develop a media plan including: Allocation of media mix (e.g., 50% television, 10% outdoor, 20% search, 20% Instagram and Tiktok). WHY did you pick this exact mix? What research of your target market shows that this mix makes the most sense?
