LinkedIn Profile – Summary Assignment
MAR 100
Name ____________
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There are 5 sections to this assignment. Please complete all the sections. The total points is 150.
I. N ames, title and company of two decision makers that you would like to impress as a potential employee. Check out their LinkedIn profile to get this information. (10 points – 5 points for each decision maker identified).
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2. _________________________________________________________
II. Describe in approximately 75 to 100 words, what would you want these individuals to know about you? (20 points)
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III. Now, using approximately 200-250 words, create your LinkedIn Summary as if you were writing it for the individuals that you have identified in Part I.
Work on your draft until you are satisfied, and then type in the final version below. (40 points).
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IV. Rate the LinkedIn Summary
(a) Self-Rating: After completing the LinkedIn Summary, read the summary as if you were reading it for the first time, through the eyes of your audience. And read slowly, paying attention to every word. Avoid the tendency to skim. Then, for each of the following questions, give a rating from 1 to 3, where 1 is ‘very little’ and 3 is ‘completely’. Keep track of your ratings so you can calculate a total score (between 13 and 39) at the end. Enter your scores on the column that says “Self-Rating.”
(b) Mentor-Rating: Now give your LinkedIn summary to a mentor, someone who is close to you and is interested in your success. It could be one of your professors, or a family member or friend who uses LinkedIn. Give them the information about the decision makers you have chosen and ask their opinion on how well your LinkedIn Summary would impress and interest the decision makers you have selected to view you as a potential employee. Please request them to rate your profile using the same scale from 1 (very little) – 3 (completely).
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Self-Rating |
Mentor-Rating |
Instructor Rating |
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1. Does the opening sentence, phrase or heading make you want to read more? |
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2. Is it authentic – consistent with who you really are? |
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3. Does it differentiate you from your peers or competitors? |
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4. Is it relevant, addressing the needs of the people you are trying to attract (decision-makers and influencers)? |
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5. Is it compelling? Does it provide interesting facts and statements that make the reader want to get to know you? |
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6. Does it contain at least 20 – 30% personal information (your interests, passions, values, volunteer interests, points of view and life experiences)? |
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7. Does it explain how you add value, telling the reader what happens when you do what you do? |
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8. Does the writing style and content you included convey your personality? |
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9. Is it formatted beautifully? Did you create enough white space to break up the paragraphs? Did you write powerful headlines for different content blocks? |
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10. Does it include external validation (things like “People say I’m…” or a favorite quote or “The Association of Finance Executives awarded me…”)? |
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11. Is it grammatically correct and perfectly proofed? |
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12. Does it include all the keywords for which you want to be known multiple times? (This is vital for being found in online searches.) |
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13. Did you get the reader to want to learn more or act? |
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Scores (should add up from 13 – 39 points in each column) – 0 points when missing – Add an extra point if self-rating is 39 to a total of 40 points |
V. What did this assignment help you learn in terms of:
(a) Understanding your strengths and weaknesses? (Approximately 75 words); (10 points)
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(b) Communicating your strengths in the best possible way? (Answer in approximately 75 words) (10 points)
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Bonus points for overall writing, grammar & spelling throughout the assignment (up to a maximum of 20 points given by Instructor) ___________
Overall Student Score _____ (max of 150 points)
