Discuss which market model appears to best explain the behavior described:
Chinese cooking is the most popular food in America that isn’t dominated by big national chains. Chinese food is typically cooked in a wok that requires high heat and a special stove. Specialized chefs are also required. Small mom-and-pop restaurants comprise nearly all of the nation’s 36,000 Chinese restaurants, which have more locations than McDonald’s, Burger King, and Wendy’s combined.
16 Shirley Leung, “Big Chains Talk the Talk, But Can’t Walk the Wok,” Wall Street Journal, January 23, 2003.
