Topic: Influence of brand identity on fan loyalty. Manchester United. 2: Introduction, Project Rationale t Review of Literature Explain the rationale for carrying out this project – what is the research problem and where are the gaps in knowledge/ Provide a rationale for the option intended • Provide a review of relevant academic and industry and professional literature to introduce the topic and support your rationale 3: Project Aims • Provide your research aims in bullet mint form here, limiting to a maximum of 3 aims 4: Research Philosophy. Methodology & Research Design • Explain and justify your research philosophy leg interpretmsm or positivism) and your methodology (e g QUANT/QUAL/Professional practice methodology) • Within this methodology, describe the overall research design 5.Participants/Data Collection Sources & Sampling • Describe and justify who (primary) or where (secondary) data will be collected from. • Describe and justify the sampling methods you will use and the approximate sample size you will aim for. 6: Data Collection Methods & Procedure Describe and justify how data will be collected e g surveys: interviews. vox pops: collaring of existing (secondary) data. Briefly describe the procedure this data collection will follow, referring to details such as • How you will recant participants (primary) • How long the data collection will take for participants (primary) • How you will access the data you plan to collect (secondary) 7: Data Analysis Methods • Describe and justify how you will analyse the data once collected and what method’s and data analysis software (if applicable) you will use 8: Ethical Implications • Explain what the main ethical implications are concerning the proposed research and explain how you will address them • To help you consider these implications. the link below contains the ethics form you will submit for your final year project
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