Q1. Can target marketing ever be bad?
Marketers constantly develop marketing programs to appeal to specific targets;
some critics have denounced these efforts as exploitative.
Target marketers have established marketing campaigns to:
Targeting people with diabetes for ancillary needs, such as equipment for
taking insulin levels, or
Contact lens wearers where driver’s license information has been attained
from state registries, and
Campaigns are developed for fundraising at universities where they target
wealthy alums for gifts.
Consider the following statements:
Targeting minorities can be exploitative.
Targeting minorities is a sound business practice.
Please take a position, pro or con, and make an argument to support your side.
Please use marketing principles to help your answer, such as explaining the 4Ps of
such products (i.e., Products Marketed – vice products Alcohol, Cigarettes and
also how promotion is deployed, where are billboards placed?)
