JWMI is the place where leaders are made. You are here to transform your life, lead teams to success,
and grow your organization. As a leader, speaking candidly about your leadership values and
communication strengths while being present and authentic will help you to build connections and
establish relationships of trust.
For this assignment, you will apply the key concepts from Weeks 1- 3 to deliver a video message on your
leadership values, executive presence, or what winning means to you. The video message will provide an
opportunity for you to practice your executive presence and interpersonal communication skills.
This should be a video of just you. No PowerPoint or other props are needed. Your communication
should be clear, with main points that are simple and easy to recall. Embrace a tone that is professional,
reflecting your leadership values and passionate purpose.
Instructions:
Create a short video using Zoom, addressing one of the three prompts below. Your video should last 1 to
3 minutes, but no longer than 3 minutes. Use your interpersonal communication skills and speak with
executive presence. See the Best Practices below to guide you in achieving this. Once you have
prepared your video message and practiced delivering it a few times, you will record your presentation
using Zoom.
Choose ONE of the three topics below:
- Identify 1-3 leadership values that are most important to you. Explain the reasons for their
importance, using the below questions as a guide:
a. Why are these values important to you?
b. As a leader, why are these values essential for effective communication?
c. How do these values impact/support your executive presence? - Discuss a business leader (other than Jack Welch) who exhibits executive presence.
a. In what ways does this leader exhibit executive presence?
b. What aspects of his or her executive presence appeal to you? Why?
c. How does your leadership style compare to this leader’s style?
JWI 505: Business Communications and Executive Presence
Assignment 1
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JWI 505 – Assignment 1 (1232) Page 2 of 4 - Jack defines winning as, “Growing yourself, your organization, and your teams.” Describe what
winning means for you.
a. What does winning look like for you?
b. Why is it important to you?
c. How do your leadership values support winning for you?
