1. Select one publicly-traded company (U.S. preferred) to focus on for your analysis. Online reports through EDGAR will be used (not the hardcopy reports you received, although you can choose one of the companies that you did get a report for). You are able to access ALL publicly traded US company’s 10-k’s at: https://www.sec.gov/edgar.shtml
2. Read the Annual Report, Cover to Cover, and report overall impressions. Comment on why you selected this company/industry. Also, look at the Report by the CEO/President, Auditor’s Opinion Letter, the graphics, and the formatting. How is the information presented? Does it inspire trust, accuracy, reliability, and excitement?
