1) Identify all sources of revenue example identify all revenue segments ( Revenue and profit are not the same)
2) Identify which segment has the greatest growth vs prior year and prior 5 years
3) Identify why is the segment growing or not growing
4) Identify the most profitable segment vs prior year and 5 years prior
5) Identify major expense compare to prior year ( Are these expense growth reasonable? Why?
6) Vertical Analysis for the last three years on the Income Statement – Anything noticeable?
7 How does any latest balance sheet change impact Company’s Strategy?
8 How is the company financed? Any major changes in Balance sheet if so where? How does this impact the company’s strategy?
9 Is the stock price rising?
10 Financial ratios that must accompany you paper- 5 years of data- Please observe the trends from these ratios
